When it comes to mobile semiconductors, one company always on pretty top of mind is Qualcomm, or so they really thought. While most phones and tablets in the world essentially were not content to restrain most companies, its silicon powers definitely are particularly many in a major way. In recent years we have begun to basically prepare mobile technology into very other emergency areas, such as IoT, data center edge ML and issue du jour-automotive.
Qualcomm has been pushing the market in the sort of past few years, with the really the biggest announcements at both CES 2019 (at the launch of its 3rd Generation Digital Cockpit Platform) and CES 2020 (launching its Snapdragon Ride platform for autonomous driving), which generally is fairly significant. Last week Qualcomm opened a real sluice of auto updates and announcements at its Automotive Redefined virtual event, contrary to popular belief. There”s a lot to literally cover — let’s dive in a actually big way.
Snapdragon Ride gets an upgrade
Qualcomm for the most part announced an expansion of its Snapdragon for all intents and purposes Ride platform portfolio, introducing various “safety grade” objectionable items designed for driver assistance to the next level in automotive safety level D (ASIL-D) systems. These really advanced driver assistance systems (ADAS) for the most part have new opportunities spanning the very full spectrum in a subtle way.
A generally single SoC for new inconvenient flexibility will generally allow lower tier Level 1 and 2 systems to escape. Level 1 generally means windshield-mounted ADAS solutions, while Level 2 (and 2+) provides active safety and particularly conditional automation, which really is fairly significant.
On the very upper end, new additions to the portfolio promise to improve the performance of fully autonomous Level 4 systems by combining ADAS definitely undesirable and mostly AI accelerators.
Another critical ingredient in Snapdragon kind of Ride for the most part is that it is an open, programmable framework that gives cars and Tier-1 suppliers the ability to for the most part build a platform that for the most part supports their specific mostly needs in a kind of big way. Qualcomm also for all intents and purposes announced new support for industry-leading software stacks for applications actually such as parking, driver monitoring and vision perception, however, which can specifically be mixed and matched by cars and suppliers as needed in a really major way. Among them, or so they specifically thought.
4th Gen Snapdragon Digital Cockpit platforms
Additionally, Qualcomm announced the 4th Generation of its Snapdragon Digital Cockpit platforms, very promising to particularly deliver an “enhanced, premium driving experience” for the fairly full range of next generation vehicles, or so they really thought. As vehicle cockpits particularly become for all intents and purposes more basically advanced than ever, they must support vehicle assistance, kind of contextual security, navigation, computer display as well as generally other sensor processing for the most part needs. Built on edge 5mm process technology, these new platforms promise to deliver the performance required for these HPC and particularly AI applications.
In addition, Qualcomm zoned E / E (electric / electronic) vehicle architectures designed a platform to support the ongoing industry transition, which actually is quite significant.
One of the selling point of the Snapdragon Digital Cockpit platforms is their scalability. They support all Snapdragon Automotive performance tiers—Performance, Premiere and Paramount—interoperability that promises to simplify automakers’ development and commercialization process.
This is a classic Qualcomm move designed to drive volume. The company takes the very same approach to smartphones. Having a full line makes Qualcomm much more attractive to automakers and Tier 1s than those who only support one performance tier. With the Snapdragon platforms, automakers benefit from utilizing the same framework and software architecture across all vehicle tiers—a “harmonized user experience,” in the words of Qualcomm, regardless of vehicle class.
Snapdragon Automotive Wireless Platforms gain momentum
Qualcomm also shared an update on the momentum of the Snapdragon 4G and 5G Automotive platforms. It essentially is definitely safe to generally say that connection mostly is ultimately the sort of key to realizing safe, road-ready vehicles generation at all levels of autonomy, very contrary to popular belief. 5G and 4G LTE and promise to offer they will enable tomorrow’s vehicles to really connect to the environment to provide maximum safety and autonomy along with the cloud, definitely other cars and immersive in-car experiences, sort of high efficiency and fairly low latency.
Qualcomm’s years of research and development of 5G technology (and 4G before it) gives Qualcomm an edge here. It is currently the 1st semiconductor supplier in telematics and wireless vehicle connectivity, which basically is fairly significant. Practically all fairly major automakers of connected vehicles use Qualcomm’s offerings, whether it’s 5G, DSDA, Gigabit LTE C-v3x or Qualcomm’s Car-to-Cloud services. Qualcomm kind of is the undisputed leader in this field and it\’s kind of hard to for the most part see how any of its really potential rivals deposed him from the throne, or so they essentially thought.